Brand Manager (Sportscene)

The Brand Manager II is responsible for developing and executing brand strategies that position the brand as a market leader while driving both brand-building and commercial objectives. This includes managing partnerships, overseeing multi-channel campaigns, and leading a team to deliver innovative and impactful marketing initiatives. The role also involves monitoring market trends and ensuring brand alignment across all touchpoints.

Responsibilities

• Own Sportscene's marketing relationship with its 44 brand partners, led by strategic partners Nike, adidas, Jordan, PUMA and New Balance, as the single accountable marketing contact
• Build and deliver annual and seasonal joint marketing plans with each partner, aligned to the Sportscene brand strategy, buying plan and trading priorities
• Lead partner marketing sell-ins, weekly status meetings, monthly budget planning, quarterly planning sessions and brand strategy reviews
• Plan and execute partner campaigns, launches and activations across store, omni, CRM/mailer and social, from brief through to in-store and online execution
• Manage partner campaign shoots and the curation and approval of partner-supplied creative assets, within both partner and Sportscene brand guidelines
• Negotiate and secure partner marketing investment (co-op funding, campaign and activation support) and ensure every brand recovery is claimed, invoiced and settled
• Plan, commit and track the branded marketing budget monthly, reporting spend and recoveries against budget
• Brief and approve store VM and point-of-sale collateral for partner launches across the Sportscene store network
• Monitor campaign performance and report on ROI, sell-through impact and KPIs to the business and to partners
• Protect confidential partner information, including embargoed product, launch dates and commercial terms
• Align Buying, Planning, Digital, VM and Store Operations around partner activity and launch calendars
• Direct the Sportscene Marketing Co-ordinator on partner campaign deliveryStay ahead of sneaker culture, youth trends, competitor activity and partners' global campaigns to keep Sportscene the destination for partner launches
   

Requirements

• Bachelor's degree in marketing, Brand Management, Business or a related field
• 5+ years' marketing or brand management experience, with at least 3 years in retail, sportswear, footwear or fashion
• Proven experience managing global brand partners, trade marketing or co-op marketing relationships
• Track record of delivering integrated campaigns across in-store, digital and social channels
• Experience managing marketing budgets, purchase orders and supplier recoveries
• Exposure to omnichannel retail and the youth and sneaker market will be advantageous

 

Skills

• Partner relationship management and negotiation at senior level
• Integrated campaign planning and end-to-end execution
• Budget management, cost control and recovery tracking
• Commercial and analytical ability: reading sales, sell-through and campaign data
• Strong creative judgement and the ability to brief and critique creative work
• Project management across many concurrent partners, campaigns and deadlines
• Clear written and verbal communication, including presenting to partners and senior stakeholders

• Advanced MS Office (Excel and PowerPoint); SAP exposure advantageous

   

Behaviours

• Develops plans and prioritises initiatives that align to the organisational goals and objectives
• Thinks and plans strategically, focusing on the long-term goals and objectives of the organisation
• Applies market and business insights in order to drive organisational objectives
• Develops plans and prioritises initiatives that align to the organisational goals and objectives
• Relationship builder who earns the trust of partners and internal teams
• Commercially minded: links every marketing activity to sales and brand growth
• Resilient and adaptable under tight launch timelines and shifting priorities
• Effectively considers the diverse needs of various stakeholders

 

 

Preference will be given but not limited to candidates from designated groups in terms of the Employment Equity Act.

TFG is hiring for this full-time position in Western Cape.

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Full-time positions like this one are ideal for building real-world experience. Even if you don't meet every requirement, applying shows initiative — and many employers value attitude over experience for entry-level roles.

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