Marketing Coordinator VM (Sportscene)
Role Overview
The Marketing Coordinator is responsible for executing marketing campaigns and managing project timelines and deliverables. This role works closely with internal teams and external partners to ensure campaigns are delivered effectively and on brand. It also contributes to performance tracking and resource coordination.
Responsibilities
- Design store VM and in-store marketing concepts for Sportscene, Redbat, Archive and Anatomy campaigns and brand partner launches, from brief to final store-ready layout
- Create 3D store, window, fixture and display layouts in SketchUp (and similar tools) to visualise campaigns before roll-out and get Brand Manager and partner sign-off
- Produce rendered visuals, planograms and VM guidelines that show stores exactly how to install each campaign and launch
- Adapt VM designs across store formats and sizes in the Sportscene and Archive networks, working from store plans and fixture dimensions
- Prepare and check print-ready artwork and specifications for windows, point-of-sale, signage and fixtures within brand guidelines
- Coordinate the roll-out of VM and campaign collateral to stores: quantities, print, production, distribution and installation confirmation
- Work with print and production suppliers, VM, Store Operations and regional teams to make sure collateral is produced correctly and lands on time
- Check installation photos from stores and report on VM compliance, flagging fixes to stores and Brand Managers
- Maintain the marketing and VM calendar and trackers, including launch dates, artwork deadlines and campaign status
- Brief and coordinate design agencies on project-based work, from brief to final artwork
- Raise purchase orders, process invoices and capture spend in the budget tracker; follow up brand recoup claims
- Support the three Brand Visual Manager on campaign delivery across Sportscene, Redbat, Archive and Anatomy
Requirements
- Diploma or degree in Visual Merchandising, Retail Design, Interior or Spatial Design, Graphic Design or a related field
- 2 to 3 years' experience in visual merchandising, retail design or in-store marketing, ideally in fashion, sportswear or footwear retail
- A portfolio of VM, window, store or spatial design work, including 3D layouts
- Working knowledge of SketchUp; experience with rendering tools (such as V-Ray or Enscape) and AutoCAD will be advantageous
- Proficient in Adobe Illustrator, Photoshop and InDesign for artwork and VM guidelines
- Experience coordinating point-of-sale, print production or store roll-outs
- Proficient in MS Office, especially Excel and PowerPoint; SAP exposure advantageous
Skills
- Visual merchandising and in-store design: windows, fixtures, product display and customer flow
- 3D modelling and visualisation in SketchUp, producing clear renders and layouts
- Artwork preparation and print specification within brand guidelines
- Spatial awareness: working accurately from store plans, measurements and fixture specs
- Strong organisation and planning across many concurrent launches and deadlines
- Attention to detail with dimensions, quantities, artwork and orders
- Clear communication with stores, suppliers, partners and Brand Managers
- Supplier and agency coordination
Behaviours
- Puts the customer first: keeps the Sportscene customer at the centre of every plan and decision
- Works fast and smart: prioritises well, keeps many deliverables moving and meets launch deadlines
- Does the right thing: handles budgets, commercial terms and confidential information with integrity
- Creative with a strong eye for detail, layout and brand consistency
- Practical: designs that stores can install easily and consistently
- Proactive: follows up without being asked and closes the loop
- Reliable and organised under pressure
- Close to sneaker, sportswear and youth culture, and to retail design trends
- Collaborative team player who supports Brand Managers, stores and partners
Preference will be given but not limited to candidates from designated groups in terms of the Employment Equity Act.
About TFG
TFG is hiring for this full-time position in Western Cape.
Why This Is Good for Starters
Full-time positions like this one are ideal for building real-world experience. Even if you don't meet every requirement, applying shows initiative β and many employers value attitude over experience for entry-level roles.
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