Digital Marketing Manager | Motus Retail

Purpose of the role

To implement Motus Retail’s customer-facing digital strategy across its divisional, brand and dealership websites, ensuring an effective user experience and measurable commercial results.

The role is responsible for the functionality, performance and ongoing enhancement of these digital platforms, supporting vehicle sales, aftersales enquiries and customer engagement. It includes managing digital customer journeys, website optimisation, agencies, suppliers, projects and budgets.

Key responsibilities

Digital strategy and customer experience

• Implement digital initiatives aligned with the division’s marketing strategy and business priorities.
• Plan and execute digital campaigns and automated customer journeys in collaboration with marketing teams and agencies.
• Improve the customer journey from website visit to enquiry, dealership engagement and conversion.
• Support the development and enhancement of customer portals and other digital customer experience solutions.
• Identify relevant digital trends, technologies and opportunities to improve marketing effectiveness.

Website management and optimisation

• Oversee the day-to-day operation, functionality and performance of divisional, brand and dealership websites.
• Manage website content, updates and maintenance through content management systems and appointed suppliers.
• Work with development agencies to improve website design, navigation, usability, mobile responsiveness and functionality.
• Ensure vehicle listings, offers, dealership details and enquiry forms are accurate, current and functioning effectively.
• Coordinate website enhancements, testing and implementation in line with business requirements.
• Manage website live chat functionality and coordinate enquiry routing with relevant teams.

Search engine optimisation and analytics

• Manage technical, on-page and content-related search engine optimisation (SEO) in collaboration with agencies and developers.
• Monitor website performance using tools such as Google Analytics, Google Search Console, Semrush and heat-mapping platforms.
• Analyse website traffic, customer behaviour and conversion performance to identify improvement opportunities.
• Work with business intelligence, IT and lead management teams to maintain reliable data integration and tracking.
• Develop dashboards and performance reports that provide actionable insights for management.

Agency, supplier and project management

• Manage digital agencies and suppliers against agreed deliverables, service levels and deadlines.
• Prioritise development requests and manage agency retainer hours.
• Coordinate digital projects from briefing and planning through to testing, implementation and review.
• Engage marketing, dealership, IT and other stakeholders to ensure digital solutions meet operational needs.
• Manage multiple projects and undertake additional digital marketing initiatives as required.

Budget, governance and compliance

• Plan and manage website and digital platform budgets, monitor expenditure and process related costing and invoicing.
• Assess supplier performance and expenditure to ensure value for money.
• Coordinate with relevant internal teams to ensure digital platforms and campaigns meet applicable privacy, consent, brand and governance requirements.
• Maintain appropriate approval processes and quality controls for website content and changes.

Minimum requirements

• A relevant qualification in Digital Marketing, Marketing, Information Systems or a related field.
• At least five years’ relevant digital marketing experience, including responsibility for website management, optimisation and digital projects.
• Experience managing digital agencies, suppliers, budgets and project delivery.
• Practical experience with content management systems, SEO, web analytics and conversion optimisation.
• Experience with customer relationship management (CRM), lead management or marketing automation platforms.
• A demonstrated ability to translate digital performance data into actionable recommendations.
• Proficiency in Microsoft Office, particularly Excel and PowerPoint.
• Valid South African driver's license as the role requires travel nationally.
• Experience in automotive retail or a multi-brand, multi-site retail environment would be advantageous.

Skills and competencies

• Strong commercial awareness and an understanding of digital lead generation.
• Customer-focused thinking and the ability to improve digital customer journeys.
• Analytical ability and confidence in interpreting performance data.
• Strong project management, planning and prioritisation skills.
• Effective communication and stakeholder management.
• Sound agency and supplier management skills.
• Attention to detail and a commitment to quality.
• Initiative, problem-solving ability and ownership of deliverables.
• Ability to work independently and collaboratively across multiple teams.

Key performance indicators

• Growth in qualified website enquiries and improvement in enquiry conversion rates.
• Improvement in organic search visibility and relevant website traffic.
• Achievement of agreed website performance, availability and user experience targets.
• Accurate and timely website content, vehicle listings and campaign updates.
• Reliable enquiry tracking and routing to the relevant dealerships or teams.
• Delivery of digital projects within agreed timelines and budgets.
• Effective management of suppliers, service levels and agency retainer hours.
• Timely, accurate reporting with actionable recommendations.
• Achievement of agreed digital governance and compliance requirements.

Join Us

If you are a commercially minded digital marketer who enjoys turning customer insights into effective online experiences and measurable results, we invite you to help shape the digital future of Motus Retail.

Motus is hiring for this full-time position in Gauteng.

See all 75 jobs at Motus →

Full-time positions like this one are ideal for building real-world experience. Even if you don't meet every requirement, applying shows initiative — and many employers value attitude over experience for entry-level roles.

Browse all Retail & Sales jobs across South Africa, or see more Retail & Sales and other jobs in Gauteng.